Carling Site Concept

A while back Carling ran a commercial where two blokes raced back home to get the best seat for the football. Then they followed it up with an online game where some bloke races back home along a street. At the time we pitching our idea for their site – Carling drinkers shouldn’t waste their time online and should be out there drinking. Most of the content was quick and dirty, designed to have a laugh and move on. So when it came to their game we suggested that the bloke in the game should not bother racing home and should just stop at the first pub and go for a pint. To Carling’s credit they went for it and had the game redesigned to do just that.

Below is the PDF of some of the other ideas we put to them for their site that included a live feed where nothing happened, a gallery of spilled beer that looks like famous people, a weekly trial for chat up lines and all the usual beer malarkey.

>see PDF

Barilla Corporate Site

An epic project where Barilla wanted to create a corporate site that united all their products under one roof, through one defining concept, as well as provide a flexible modular portal that could be altered throughout the year. When we looked at their operation along with product line up we realised that Barilla effectively provided food for all the different meal and snack times throughout the whole day around the world. This gave us the idea to use the sun and moon as our navigator through the experience, where people could explore the world of Barilla products in an interactive journey.

This was a first for Barilla, because they had never attempted to unite all their products in one place before and this was the first non-Italian agency they had ever been engaged by them for their marketing. In the end the internal product marketing teams got the better of us, new people replaced old and the project was assigned to the shelves. Shame really, but I enjoyed the trips to Parma and those strange meetings of mistranslated mayhem.

>see PDF

The Penguin Catalogue

Penguin decided to go digital and replace their paper bound book catalogue that they sent to the trade with an online version. The paper editions were becoming expensive and were quickly becoming out of date with the increase in the turnover of titles. The problem was that the book trade at the time saw themselves as the last bastion against the digital tide, so acceptance and uptake was not going to be easy. ‘The Story of the’ is an online/offline promotion that used an imaginative story about the word ‘the’ in the world of books that learns to embrace the world of digital medium. It was to be animated online, accompanied by printed book to demonstrate that the two mediums can coexist. Sadly due to budgets and timing it never got developed.

>visit online catalogue
>read story of ‘the’

Gintime Screensaver

For a while I helped run a website called Gintime. Essentially it was a site that was aimed at the industry and more importantly the retail trade and barmen. I developed this screensaver to help encourage sign up and spread the word among present members. This example of the screensaver runs fast to show how the colour changes according to the time of day. One glass fills each hour in the a.m. and then empties each hour in the p.m, while the cocktail stirrers mark out the passing seconds.

I had planned to develop other content for the site such as a fun viral called ‘Shake Your Botanicals’ where the mixologists combined mixing cocktails with exercising. I had started to compile a ‘Library of Dry Wit’ which tries to define and show exactly what dry wit is compared to other humorous expressions.‘The Dry Rotter’s Club’ was a retro memorial to the lounge lizard, bounder and cads, using Terry Thomas as it’s posthumous president.

>see screensaver
>visit the library of dry wit

Lloyd’s Student Promotion

A tough brief with a promotion which the average student wouldn’t bat an eyelid at. The solution was to make light of it using the Lloyds academy where various professors introduced different aspects of the promotion. It included a funny video that delivered the nitti-gritti in bite size student portions, a puzzle of a competition where they could win their tuition fees for a year, a student radio that allowed users to source music and student gigs and a psychology tutor to take you though the written detail. The link below explains it all in full, courtesy of Matt Benny the designer.

>see video

DC Interact Viral

This is one of those self promotional ideas that agencies cook up and usually never have the time to make happen. This time it was different; although by the time it was finished the conceptual approach we were following had been canned by the chairman. The idea was loosely based around digital alchemy, where DC Interact (previously known as Dow Carter and now known as Altogether Digital) had discovered the secret element – Docatium – that helped combine creativity and technology. The viral demonstrated how this creative element did not fit into the world of science, showing just how carefully one has to tread to successfully combine creativity and technology.

>see viral

VXR Track Day Online Content

To create online content to help build interest in Vauxhall’s highly successful track day programme. They not only wanted to attract more people by tapping into the enthusiasm the participants have for the product, but wanted to create content that people would share with others online. We produced a polished film that weaved together interviews with track and stunt car action, as well as providing some sense of how the whole day was structured.There was a 34% increase in applications for the track day event and a marked rise in the number of visitors to that particular section of the site.

>watch film

VXR Site Design

Re-design the VXR site using existing assets to create a new look and a more dynamic interface in keeping with the VXR ‘petrol-head’ brand image. We reconfigured the UX and retuned the design with a more fluid navigation and boy racer gadget feel to the graphics.The link below will take you through to the site. It looks different but essentially the guts of it are the same.

>view site

Awards
NMA effectiveness – Finalist – 2009

WTA Mobile Game

Part of a complete multi-media pitch for the WTA women’s finals in Doha. It included site design, TV, idents, ambient and an online content piece about the Doha ball boys academy. The over idea of ‘Glam Slam’ was built around the fact that these 8 women were almost super heros in ability and strength. The ball boy academy was to revolve around the fact that the ball boys had super hero ability of speed and agility in order to have to be able to perform their duties during these finals.

This mobile game allowed the user to put the face of a male friend onto a person that then had tennis balls fired at them by Maria Sharapova. You scored points and share it accordingly.

>see work